Stress management for solo entrepreneurs

It always seems like there aren’t enough hours in the day to get everything I want done. As a freelance writer I tend to have many small projects going on at any given time. Thinking about all of those projects and all the things I need to do can lead to quite a bit of stress and anxiety.

A few weeks ago I wrote about how time management was a big way you could cut back your stress and now I want to give you some more ways to help with your stress. As a solo entrepreneur you probably have a million things going on like me. So here are some of the things I’ve been doing to alleviate stress…

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Why outsourcing is essential for small business owners

Although I live in New Zealand, nearly all of my work comes from the United States and Canada. Technology is at a point where I can work from home here and get things done for people on the other side of the planet. It’s great because as a freelancer, I can find more work than I otherwise would in my small town.

The real winners though are small business owners. By outsourcing their work online, they can find just the right person for the job they need, no matter where they are. They also save on the costs of having long-term employees in a physical office. But besides these obvious bonuses to outsourcing, there’s even more important aspects of outsourcing that you as a small business owner should consider.

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4 reasons to manage your content marketing with CoSchedule (our review)

You just finished writing up your newest blog post. Now what? Time to make the social media rounds and set up your posts on Facebook. Then Google+. Then Twitter. Even if you use something like Buffer you might have to spend time tabbing back and forth between your post and Buffer to put in the right links and quotes. It may not seem like a lot but that time adds up.

You could be spending that time writing more content and social media posts. With CoSchedule, you can. CoSchedule is an amazing WordPress plugin that makes content marketing intuitive, smooth, and fast by bringing the social media and scheduling tools right to your WordPress dashboard.

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The Definitive Guide to Triggering Custom Google Analytics Events Using Google Tag Manager

As part of an effort to be more ‘data conscious’ at Van Patten Media, I decided to start tracking contact form submissions. A new contact form submission is essentially a new lead, and having information in Google Analytics will help me figure out how to increase form submissions (thus increasing our leads).

Google Analytics makes it easy to track custom events, but I ran into trouble while trying to send events via Google Tag Manager. After reading a number of unhelpful blog posts, a lot of trial and error, and several cups of coffee, I was able to figure out the solution.

It turns out that once you know how, it’s incredibly easy, but the documentation isn’t great. That’s why I’ve written this post:the complete guide to firing custom Google Analytics events with Google Tag Manager. (I’ll even show you how to trigger those events with Gravity Forms.)

Let’s go…

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The real reason why websites are crucial for social media marketing

There are so many social networks out there right now and so many of them have millions of users. It’s easy to set up pages or accounts and they’re free! So what could possibly be wrong with just using your Facebook page as your main spot on the web? A lot, actually.

Social networks are fickle. They change their rules and they change their formats at the drop of a hat. They go in and out of style. But your own website? You have direct and total control over your own website. If you still need some convincing about why that free Facebook page won’t cut it, let me explain…

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