One unexpected reason why customer testimonials work (and what you can learn from them)

Among marketing tools, the customer testimonial is one of the best. It’s proof positive that your work is awesome. Many people, myself included, choose the businesses they work with based on customer testimonials. We even choose the places we shop and the restaurants we patronise based on testimonials (thanks Yelp). You’ve probably even read a book or seen a movie based on a friend’s recommendation. (Honestly, who reads professional reviews anymore?)

The reason why testimonials work seems obvious; testimonials generate business because it’s proof that you have customers and that they like you. But the real reason is even deeper than that: testimonials work because they give you a chance to empathise with potential customers.

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Right Inbox: my email and follow-up secret weapon

In the last post of this series, I walked you through the overview of how I mastered my email inbox so I could be a better communicator and have happier clients.

In this instalment, I want to walk you through more specifics: the nitty-gritty of how I use Right Inbox, my favourite Gmail add-on, to level-up my email game and never skip a beat with clients.

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3 WordPress plugins every small business owner needs

One of the great things about WordPress (our content management system of choice) is just how darn flexible it is. With themes and plugins at your disposal, you can accomplish just about anything in WordPress.

I thought it’d be fun to look at three plugins I think every small business needs on its WordPress website. They’re all free and easy to install, and they’ll help take your site to the next level.

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Notes from #chatwp round 3: Responsive WordPress Theming

Our third WordPress TweetChat went off without a hitch! This time around, we invited Tracy Rotton (alias @taupecat) to share her thoughts on responsive web design and how it intersects with WordPress. Tracy had lots of awesome tips to share, and to help spread them around we’ve compiled this blog post. It runs through the highlights of the chat, via tweets.

If you like it, be sure to follow #chatwp on Twitter so you can join in the next round too!

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3 reasons solo entrepreneurs need to use WordPress

It’s no secret that at Van Patten Media we love WordPress. It’s why we run #chatwp, speak at WordCamps, and release WordPress plugins. But we’re not the only ones who love WordPress; it’s used by over 20% of all websites as measured by W3Stats, and we’re sure that number is going to grow even more.

Why? Because WordPress is the perfect website management tool for solo entrepreneurs. As entrepreneurship grows, WordPress usage will grow with it, and we have three great reasons why you need to hop on the bandwagon too.

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